How To Improve Your Bar Sales
The hospitality industry is always changing and making sales has become more complicated over the years. If you wish to maximize your profits, you should aim to provide your guests with memorable experiences. Here are a few practices that may boost your bar profitability.
- Adopt An Upselling Strategy
Train members of your team to upscale and watch your numbers grow. When customers visit your bar, they should be encouraged to order more than just one drink. Your marketing goals should cover ways to make them order high-priced items from the menu.
Bar employees should be able to recommend high-priced items without coming off as pushy. They should make customers interested in ordering something out of their comfort zone. Here are a few tips to upsell and improve your profits;
- Suggest pairing certain drinks with specified food items on the menu
- Offer suggestions about the new items on your menu and signature drinks
- Design an exciting menu that prompts them to try out something new
- Offer drinks before, during, and after meals
- Pay more attention to signature foods and drinks
- Update Your Menu
Since trends in the hospitality industry are always changing, you should know what people want when they come to your bar. Drinks preferences are always changing and a menu that works now may not necessarily work in the future. Customers are likely to spend more if you update your menu at least once in three months. A boring menu will discourage them from spending money in your bar. Consider adding an item to your menu every month as it may help create a buzz around your bar.
Check out what your competitors are offering and aim to do better. Do not forget your menu design as well. If it is outdated, introduce a creative look with attractive images.
- Create a Cozy Atmosphere
Use lighting, sound, and proper seating to create a cozy atmosphere in your bar. If the atmosphere is not right, your guests may not be motivated to stay. If your bar is not appealing or comfortable, consider seeking help from professionals like Dawnvale. They will help you pick décor, lighting, and furniture to maximize your profits.
Generally, your lighting should be just enough to promote visibility. Avoid overly-bright fluorescent lights as they can be harsh and overwhelming. The best bar lighting is ambient and recessed. It should promote a warm and classy feel.
The best sound should match the needs of your target customers and your brand. Light jazz and pop are great options early in the evening. When you have a packed bar, consider using upbeat music.
Ensure that your seating is comfortable. Soft upholstered options are a lot better than hard wooden furniture. Consider the seating arrangements as well to ensure that you aren’t wasting space. Leave enough room between tables for improved comfort.
In conclusion, increasing the sales and profits at your bar can be difficult but it isn’t impossible. With the help of a professional, you can increase your profits in no time.