The Benefits Of The Rooftop Bars
Whether an individual is visiting somewhere for the first time, or it is a place known to them over a considerable period, it stands to reason that a raised view will always provide an alternative perspective. Naturally, the higher the elevation, the greater the change to the visual aspect on offer. That is a fact not lost on the leisure industry and in particular the bar trade, who, already understanding the attraction of an outside area, hence the beer garden, recognize the added appeal of an additional open-air space, but at height.
There truly is something quite mesmerizing about rooftop bars; they have an almost magnetic draw to the general public, carrying a special vibe which fundamentally helps to satisfy our desire for adventure and escapism. The fact that somewhere that is located in a familiar environment, suddenly gives a completely different view of both the immediate and distant skyline, simply by climbing a few floors to its roof, is so compelling.
Of course this alternative panorama can be attained from any significantly tall building; so the rooftop bars have to have more than just a nice vista, they need to make people want to spend substantial lengths of time up there, as a place that is little out of the ordinary. The vast majority of these establishments are extensions of existing bars; but others have been developed on some extraordinary old structures, including schools, factories, shopping malls, art centres, even multi-floor car parks.
The designers of these rooftop concepts will often create a theme, based around its location, but with its own unique selling point. They are effectively working with a blank canvas, but the location is the key. If it has some spectacular views on its doorstep, then it is almost a guarantee that it will attract huge numbers. Therefore, the initial spend on their development, will almost certainly be higher than in certain places, which are perhaps in more basic surroundings. If the evaluation is done correctly, then it should be a win-win situation, because essentially what is being transformed is a wasted space, an area with no positive impact on the business; consequently, any extra income generated from such an expanse, can only be regarded as advantageous, and pretty much risk free.
The popularity and profitability of rooftop bars is enormous, attracting not just the casual drinkers, but also private parties, and special events. However, not every property with the potential to change would be advised to do so. The environment in and around the establishment, will undoubtedly have an effect on its success. If the location overlooks a dull and unimpressive landscape, even possible local eyesores, then a raised view of such, would not be an attractive proposition to customers.
Basically, ambience is crucial and most rooftop bars have it in abundance. On a lovely summer evening, being able to sit many floors up in the open air, enjoying wonderful views, in the company of friends, happily sipping a cool drink, is something most people would consider to be an fabulous experience.
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